See it with your own eyes. Feel it with your own skin.
To truly understand what it means to live under the João Pessoa sun, to hear the sea from your balcony, taste the air, and see the light play across the water — you have to be here.
We organise personalised visits for serious buyers, including property tours, hotel recommendations, and local hosting by our team.
10 Unmissable Experiences in João Pessoa
1. Watch the first sunrise in the Americas at Ponta do Seixas
2. Sail into the sunset on the Jacaré River Beach, to the sound of Bolero de Ravel
2. Sail into the sunset on the Jacaré River Beach, to the sound of Bolero de Ravel
At the easternmost point of the Americas, you’ll be the first to greet the sun — feet in the sand, soul filled with light.
2. Sail into the sunset on the Jacaré River Beach, to the sound of Bolero de Ravel
2. Sail into the sunset on the Jacaré River Beach, to the sound of Bolero de Ravel
2. Sail into the sunset on the Jacaré River Beach, to the sound of Bolero de Ravel
A local classic: boats, saxophone, and a hypnotic sunset. Get ready for one of the most emotional moments of your trip.
3. Take a boat trip to Areia Vermelha sandbar
2. Sail into the sunset on the Jacaré River Beach, to the sound of Bolero de Ravel
4. Explore the Historic Center and its baroque churches
A sand island that appears and disappears with the tide. In the middle of the sea, it forms the perfect setting for swimming and stunning photos.
4. Explore the Historic Center and its baroque churches
4. Explore the Historic Center and its baroque churches
4. Explore the Historic Center and its baroque churches
João Pessoa breathes history. Walk the old streets, visit São Bento Monastery and São Francisco Church — gems of Brazilian baroque architecture.
5. Snorkel in the crystal-clear waters of Picãozinho
4. Explore the Historic Center and its baroque churches
5. Snorkel in the crystal-clear waters of Picãozinho
Just a few minutes from Tambaú Beach, the natural pools of Picãozinho reveal a vibrant underwater world, ideal for snorkeling.
6. Walk or run by the sea at sunrise
4. Explore the Historic Center and its baroque churches
5. Snorkel in the crystal-clear waters of Picãozinho
Every morning from 5 to 8 a.m., the seaside avenue is closed to traffic and turns into a huge open-air gym. Thousands of locals come out to walk, jog, bike, or simply take in the ocean breeze.
7. Visit the natural pools of Seixas
8. Sip fresh coconut water on Cabo Branco’s seaside promenade
8. Sip fresh coconut water on Cabo Branco’s seaside promenade
Even more exclusive than Picãozinho, the Seixas pools offer calm, transparent waters and colorful fish — right at the easternmost point of the Americas. From northeastern Canada to southeastern Argentina, nowhere goes farther east than Cabo Branco Point, in João Pessoa.
8. Sip fresh coconut water on Cabo Branco’s seaside promenade
8. Sip fresh coconut water on Cabo Branco’s seaside promenade
8. Sip fresh coconut water on Cabo Branco’s seaside promenade
Simple yet magical. The tree-lined promenade, the active boardwalk, and the sea breeze make this a perfect moment of peace.
9. Enjoy beer and crab by the sea
8. Sip fresh coconut water on Cabo Branco’s seaside promenade
10. Discover Paraíba’s handicrafts at the Tambaú Market or the Janete Costa Museum
A true weekend ritual. Locals flock to dozens of seaside bars to enjoy cold beer and coconut-simmered crab — a flavorful and festive northeastern tradition.
10. Discover Paraíba’s handicrafts at the Tambaú Market or the Janete Costa Museum
10. Discover Paraíba’s handicrafts at the Tambaú Market or the Janete Costa Museum
10. Discover Paraíba’s handicrafts at the Tambaú Market or the Janete Costa Museum
Lace, ceramics, woodwork, embroidery. These handmade pieces tell the story of a creative and resilient people, full of soul.